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Strategic social media: from marketing to social change

Catalogue Information
Field name Details
Record Number 10205965
Call Number HM742.M3 2017
Author(s) Mahoney, L. Meghan
Tang, Tang
Title Strategic social media : from marketing to social change [A]
Publication Details New Jersey : John Wiley , 2017.
Physical Details ix, 347 pages : ill.
Keywords Social media
Social Marketing
Internet marketing
Online social networks
User-generated content
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