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Scenarios in marketing : from vision to decision

Scenarios in marketing : from vision to decision
Catalogue Information
Field name Details
Record Number 10205830
ISBN 0470032723 (hbk.)
Call Number HF5415.13.S2 2006
Title Scenarios in marketing : : from vision to decision ; edited by Gill Ringland and Laurie Young. [A]
Publication Details Chichester : John Wiley& Sons , 2006.
Physical Details xv,227p. : ill.
Notes Includes bibliographical references
Keywords Marketing
Strategic planning
Catalogue Information 10205830 Beginning of record . Catalogue Information 10205830 Top of page .
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