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Data-driven marketing: the 15 metrics everyone in marketing should know

Data-driven marketing: the 15 metrics everyone in marketing should know
Catalogue Information
Field name Details
Record Number 10205827
ISBN 9780470504543
Call Number HF5415.2.J4 2010
Author(s) Jeffery, Mark (1965-)
Title Data-driven marketing : the 15 metrics everyone in marketing should know [A]
Publication Details Hoboken, N.J. : John Wiley and Sons, Inc. , c2010.
Physical Details xxi, 298 p. : ill.
Notes Includes index.
Keywords Marketing research
Marketing - Mathematical models
Marketing - Case studies
Catalogue Information 10205827 Beginning of record . Catalogue Information 10205827 Top of page .
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