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The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

Catalogue Information
Field name Details
Record Number 10205826
Call Number HF5415.1265.D4 2015
Author(s) Dempster, Craig
Lee, John
Title The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms [A]
Publication Details New Jersey : John Wiley , 2015.
Physical Details xii, 228p. : ill.
Notes Includes bibliographical references and index.
Keywords Internet marketing
Internet advertising
Relationship marketing
Social media
Customer relations
Catalogue Information 10205826 Beginning of record . Catalogue Information 10205826 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
176299 HF5415.1265.D4 2015
HF: Commerce   University of Mauritius Library . . On Loan . 23 Nov 2019
. Catalogue Record 10205826 ItemInfo Beginning of record . Catalogue Record 10205826 ItemInfo Top of page .
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