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Building brands and believers: how to connect with consumers using archetypes

Building brands and believers: how to connect with consumers using archetypes
Catalogue Information
Field name Details
Record Number 10125035
ISBN 0470820675
Call Number HF5415.3.W4 2002
Author(s) Wertime, Kent
Title Building brands and believers : how to connect with consumers using archetypes ; Kent Wertime [A]
Publication Details Singapore : John Wiley & Sons , 2002.
Physical Details xvi, 267p.
Notes Includes bibliographical references and index
Keywords Brand choice
Consumers' preferences
Consumer behavior
Advertising
Selling
Success in business
Catalogue Information 10125035 Beginning of record . Catalogue Information 10125035 Top of page .
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